Resources

White Papers

Educational Insights on Retail Data

Learn everything you need to know about retail data insights with our latest white papers.

Right Store – Using Big Data Analytics to Perfect Resource Allocation

Many of the world’s biggest Consumer Packaged Goods (CPG) companies have implemented Right Store programs, with varying degrees of success. The concept is deceptively simple – focus field sales resources on the stores most likely to generate the greatest incremental sales. However, the determination of which stores truly represent the greatest potential is hugely complex. Read more about Right Store – Using Big Data Analytics to Perfect Resource Allocation[…]

how-dynamic-routing-can-improve-roi

Flexing Field Sales Resources – How Dynamic Routing Can Improve ROI

Dynamic Routing offers major productivity benefits in return for a more flexible working approach in Field Sales, but what should brand owners consider before making such a change? This White Paper considers the pros and cons of implementing a dynamically changing grocery store visit schedule in both the Modern Trade and Traditional contexts. Click here Read more about Flexing Field Sales Resources – How Dynamic Routing Can Improve ROI[…]

fixing-on-shelf-availability-issues

Fixing On-shelf Availability (OSA) Issues

Improving On Shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf the consequences are poor for Suppliers and Retailers. Most shoppers will choose an alternative product and eventually even change Read more about Fixing On-shelf Availability (OSA) Issues[…]

How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues

How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues

It is vital both for brand owners and retailers that products earn their place in stores. That means giving each product the best chance of succeeding. Brand Owners with a detailed understanding of what drives sales know that execution at store level can either suppress or amplify sales. This White Paper identifies the fundamental Sales Read more about How Brand Owners Can Focus on Retail Sales Drivers to Boost Revenues[…]

Predictive Analytics

How Predictive Analytics Can Supercharge Field Sales Effectiveness

In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resource to outlets because stores can be prioritized thanks to the free availability of store level data from retailers. In markets and channels with no such data the task is much more complex. This White Paper considers how Read more about How Predictive Analytics Can Supercharge Field Sales Effectiveness[…]

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