How Predictive Analytics Can Supercharge Field Sales Effectiveness

Predictive Analytics

In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resource to outlets because stores can be prioritized thanks to the free availability of store level data from retailers. In markets and channels with no such data the task is much more complex. This White Paper considers how Predictive Analytics can solve brand owners’ problems.

Click here to download the White Paper.

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