Joint business plans/customer business plans have been a significant focus for CPG companies and their retail partners for more than a decade.
On-shelf Availability (OSA) is a measure of a problem with complex roots. The definition of OSA is important and so is the calculation method.
Launching a new product isn’t easy! 30,000 new consumer products are launched each year, yet over 75% of them fail
Promotions are important for both retailers and suppliers. With the growing emergence of discount retailers, promotions play an integral part in driving profitability for retailers.
Using a wide variety of data sources to estimate the likely sales value in any given outlet, Predictive Analytics (PA) works despite the absence of sales data across the outlet universe.