Dynamic Routing offers major productivity benefits in return for a more flexible working approach in Field Sales, but what should brand owners consider before making such a change?

Why have OSA issues hovered stubbornly at around 8% over the last 10 years?

20:20 Retail Data Insight deploys a data informed approach to measuring and improving compliance to joint business plans. With a team of expert consultants supported by our data scientists, we are perfectly placed to help CPG companies identify and realize significant revenue and profitability improvements.

New product launches need to be carefully planned and even more carefully executed. By analyzing retailers’ data, brand owners can proactively address issues in retail execution to drive distribution, awareness and penetration.

The advent of more widely available retailer Scan or EPoS (Electronic Point of Sale) data allied with flexible SFA systems means that brand owners can know, with certainty, the ROI of their Field Sales investments. This can lead to more motivated salespeople working smarter and achieving better results, which both they and their management can Read more about 20:20 RDI – Improving Your Field Sales Productivity[…]