New product launches need to be carefully planned and even more carefully executed. By analyzing retailers’ data, brand owners can proactively address issues in retail execution to drive distribution, awareness and penetration.
The advent of more widely available retailer Scan or EPoS (Electronic Point of Sale) data allied with flexible SFA systems means that brand owners can know, with certainty, the ROI of their Field Sales investments. This can lead to more motivated salespeople working smarter and achieving better results, which both they and their management can Read more about 20:20 RDI – Improving Your Field Sales Productivity[…]
With 32 years’ experience, Andy Foweather is an Commercial Director for 20:20 Retail Data Insight. Andy is an accomplished sales leader with expertise in delivering profitable sales growth through developing winning strategies and organizations. Andy has operated at the Board Director level for over eleven years, leading substantive change in the UK and across European markets. He Read more about Leadership Perspective Interview: Andy Foweather[…]
The Consumer Goods Industry depends on Field Sales teams to support brands in retail stores and drive sales. Traditionally, the most common practice is to allocate time, manpower and resources to the outlets that are producing the largest amount of sales. EPoS data makes it easier to identify these stores as well as determine potential Read more about 20:20 RDI Predictive Analytics[…]
Improve your field team’s efficiency and effectiveness with StayinFront TouchCG’s integrated EPoS data insights powered by 20:20 RDI. StayinFront 20:20 RDI analyzes POS data and alerts field teams to priority issues before they get to the store, allowing them to spend less time on manual audits, and more time selling.