Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know

Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know

Become a retail execution expert! In the consumer goods industry, there are many acronyms used, and sometimes you may not understand all of them. At 20:20 Retail Data Insight, we are definitely guilty of using many acronyms, so let us help you stay on top of the key acronyms to ensure you are a retail Read more about Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know[…]

Successful execution of the business plan

Business Plan Compliance

An enormous amount of organizational effort is invested in developing and subsequently negotiating an annual business plan with retail partners. These important agreements provide the supplier with support for their demand drivers and in return a “reasonable” commercial return for the customer. The danger is that these agreements are often not reviewed. Successful CPG’s drive Read more about Business Plan Compliance[…]

Arrival of the new product in stores

New Product Introductions

When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t achieve the agreed level of distribution by the target date. Sometimes the Read more about New Product Introductions[…]