In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resources to outlets because stores can be prioritized thanks to the free availability of store level data from retailers. In markets and channels with no such data, the task is much more complex. This problem may arise in Read more about Predictive Analytics – Supercharging Your Field Sales Strategy[…]
Dynamic Routing offers major productivity benefits in return for a more flexible working approach in field sales, but what should brand owners consider before making such a change? Field sales resources are typically deployed in a relatively rigid way in grocery retail. Brand owners decide which retailers and stores to visit, then assign a visit Read more about How Dynamic Routing Can Improve ROI[…]
Knowing the ROI of the Field Sales Force has never been more important to ensure the optimum level of resources is allocated to ensure perfect execution. Field Sales teams are expensive to run, but their impact on sales can be difficult to calculate. Many brand owners rely on imprecise assumptions about the impact of sales Read more about Improving Field Sales ROI with 20:20 Retail Data Insight[…]
Become a retail execution expert! In the consumer goods industry, there are many acronyms used, and sometimes you may not understand all of them. At 20:20 Retail Data Insight, we are definitely guilty of using many acronyms, so let us help you stay on top of the key acronyms to ensure you are a retail Read more about Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know[…]
OSA or On-shelf Availability continues to be one of the most pressing problems facing both retailers and suppliers in the Grocery Sector. Often referred to as the problem of the ‘last 50 meters’ it has been a persistent issue for many years, hindered by slow progress. While all parties continue to seek solutions to the Read more about On-shelf Availability[…]