20:20 Retail Data Insight (RDI) was established to provide actionable insights for consumer goods companies by analyzing retailers’ Electronic Point of Sale (EPoS) data. In recent years, a growing number of enlightened retailers have made this data available to suppliers, with the aim of driving mutual efficiencies, especially in optimizing retail execution. Read our brochure Read more about 20:20 Retail Data Insight Overview Brochure[…]
Improving On-shelf Availability (OSA) has rightly been an obsession for Retailers and Brand Owners alike for many years. The shopper always expects to find the product in store and when there are gaps on shelf, the consequences are poor for Suppliers and Retailers. Most shoppers will choose an alternative product and eventually even change their Read more about Fixing On-shelf Availability (OSA) Issues[…]
In a Modern Trade context, it is relatively straightforward to assign an appropriate level of field sales resource to outlets because stores can be prioritized thanks to the free availability of store level data from retailers. In markets and channels with no such data the task is much more complex. This White Paper considers how Read more about Predictive Analytics[…]
Become a retail execution expert! In the consumer goods industry, there are many acronyms used, and sometimes you may not understand all of them. At 20:20 Retail Data Insight, we are definitely guilty of using many acronyms, so let us help you stay on top of the key acronyms to ensure you are a retail Read more about Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know[…]
Field Sales teams are expensive to run, but their impact on sales can be difficult to calculate. Many brand owners rely on imprecise assumptions about the impact of sales activities on revenues to generate an assumed ROI. However, the advent of more widely available retailer Scan or EPoS (Electronic Point of Sale) data allied with Read more about Sales Force ROI[…]