Become a retail execution expert! In the consumer goods industry, there are many acronyms used, and sometimes you may not understand all of them. At 20:20 Retail Data Insight, we are definitely guilty of using many acronyms, so let us help you stay on top of the key acronyms to ensure you are a retail Read more about Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know[…]

Field Sales teams are expensive to run, but their impact on sales can be difficult to calculate. Many brand owners rely on imprecise assumptions about the impact of sales activities on revenues to generate an assumed ROI. However, the advent of more widely available retailer Scan or EPoS (Electronic Point of Sale) data allied with Read more about Sales Force ROI[…]

An enormous amount of organizational effort is invested in developing and subsequently negotiating an annual business plan with retail partners. These important agreements provide the supplier with support for their demand drivers and in return a “reasonable” commercial return for the customer. The danger is that these agreements are often not reviewed. Successful CPG’s drive Read more about Business Plan Compliance[…]

OSA or On-shelf Availability continues to be one of the most pressing problems facing both retailers and suppliers in the Grocery Sector. Often referred to as the problem of the ‘last 50 meters’ it has been a persistent issue for many years, hindered by slow progress. While all parties continue to seek solutions to the Read more about On-shelf Availability[…]

When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t achieve the agreed level of distribution by the target date. Sometimes the Read more about New Product Introductions[…]