Global CRM and Retail Execution Software Provider StayinFront Acquires 20:20 Retail Data Insight
Headquartered in New Jersey, StayinFront is a leading global provider of mobile cloud-based field force automation solutions for the consumer goods industry. Together, 20:20 and StayinFront will deliver more meaningful and deeply integrated store and route dashboards, as well as leading-edge analytics and image recognition dashboards.
The company and current staff will be integrated with StayinFront’s global analytics and reporting team and will operate from Lincoln, UK.
Recognized by leading industry analysts, StayinFront was voted a Top Ten Technology Provider in the 2017 CGT Readers’ Choice Survey, and ranked Best-In-Class in the most recent POI Retail Execution Vendor Panorama. Customers in over 50 countries, ranging from Fortune 100 companies and distributors, to niche manufacturers and contract sales organizations, have deployed StayinFront’s solutions to standardize best practices, improve visibility and increase sales force effectiveness.
“We are excited to be incorporating the expertise of 20:20 into our core products, StayinFront TouchCG® and StayinFront EdgeCG®. There is a real opportunity to deliver advanced capabilities and guided selling via more meaningful store and route-level scorecards to our customers across the globe,” said Thomas Buckley, CEO of StayinFront. “We also see great potential in integrating analytic technologies with the digital merchandising and image recognition initiatives we have road mapped. In the end, the combination fits squarely within our goal of allowing our clients to Do More, Know More and Sell More.”
“We’re impressed with the depth and quality of the StayinFront product line as well as their technical team,” stated Ron Temperley, Managing Director of 20:20 Retail Data Insight. “It’s a natural fit and our mutual consumer goods clients will greatly benefit from our combined capabilities and the deep product integration we’ve laid out.”
StayinFront is a leading global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline sales operations and reduce the complexity, time and expense associated with field efforts. StayinFront products provide companies with timely, accurate field data and insight, enabling field reps and management to do more, know more and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Singapore, and New Zealand. For more details about StayinFront products and solutions, visit http://stayinfront.com.
About 20:20 Retail Data Insight
20:20 Retail Data Insight was established to support consumer goods companies and drive actionable insight generated from retailer Electronic Point of Sale (EPoS) data. 20:20 works with the major grocers and retailers across the UK, Europe and North America and its technology is deployed in FTSE 100 and Fortune 500 companies, including the world’s 2nd largest food manufacturer. Multiple stakeholders in CPG organizations, from Sales Director to Customer Marketing to Field Sales, utilize 20:20 RDI’s mobile field applications, dashboards and alerts to maximize sales and promotion effectiveness by directing field sales teams to the stores with the greatest potential, reducing contact with compliant stores and identifying the most effective promotional programs.