While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/ day/SKU level. This really matters. Brands are paying retailers large sums in promotional gate fees simply to be allowed to run events, with higher fees payable for the better locations in store. Read more about Promotional Execution[…]
Sending field teams to stores is a high cost investment. To ensure a good return, it is vital to assign resources to stores with the most pressing issues. Retailer EPoS data, coupled with mobile dashboards and alerts, provides field teams with insight into individual-level store and SKU performance, allowing them to take corrective action, reduce contact with compliant stores and increase time in stores with the greatest potential.
20:20 RDI is excited to announce our recent acquisition by StayinFront a leading global provider of mobile cloud-based field force automation solutions for the consumer goods industry. Together, 20:20 RDI and StayinFront will deliver more meaningful and deeply integrated store and route dashboards, as well as leading-edge analytics and image recognition dashboards.
Our 20:20 Field View App has been successfully proven in Mondelēz’s UK business and the Canadian team were keen to begin enjoying the benefits of the software. 20:20 Field View will significantly reduce the amount of time the Mondelēz team spends auditing products in-store, instead focusing on the important issue like SKUs which have stopped selling, promotions which are under-performing and new products which fail to make it to store on time.