When it comes to new product launches, timing is key. Brand Owners invest significant sums in announcing their new products via advertising and PR campaigns, all carefully timed to coincide with the arrival of the product in stores. All too often, retailers don’t achieve the agreed level of distribution by the target date. Sometimes the Read more about New Product Introductions[…]
20:20 Retail Data Insight, a global provider of Electronic Point of Sale (EPoS) analytics software and services, announced today that a global snack food leader in biscuits, chocolate and candy will deploy its software and analytics solution in Australia. The solution has been successfully piloted and has proven to add value in the company’s Australia, Canadian and UK businesses, where now all teams will be leveraging the actionable insights to drive incremental sales.
While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. This really matters. Brands are paying retailers large sums in promotional gate fees simply to be allowed to run events, with higher fees payable for the better locations in store. If Read more about Promotional Execution[…]
Sending field teams to stores is a high cost investment. To ensure a good return, it is vital to assign resources to stores with the most pressing issues. Retailer EPoS data, coupled with mobile dashboards and alerts, provides field teams with insight into individual-level store and SKU performance, allowing them to take corrective action, reduce contact with compliant stores and increase time in stores with the greatest potential.
20:20 RDI is excited to announce our recent acquisition by StayinFront a leading global provider of mobile cloud-based field force automation solutions for the consumer goods industry. Together, 20:20 RDI and StayinFront will deliver more meaningful and deeply integrated store and route dashboards, as well as leading-edge analytics and image recognition dashboards.