Promotions are important for both retailers and suppliers. With the growing emergence of discount retailers, promotions play an integral part in driving profitability for retailers.
Using a wide variety of data sources to estimate the likely sales value in any given outlet, Predictive Analytics (PA) works despite the absence of sales data across the outlet universe.
While trade promotion spend by CPG (Consumer Packaged Goods) manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level.
20:20 Retail Data Insight deploys a data informed approach to measuring and improving compliance to joint business plans. With a team of expert consultants supported by our data scientists, we are perfectly placed to help CPG companies identify and realize significant revenue and profitability improvements.
As I write this blog, it is discomforting to realize how much has changed in the last five weeks in the UK and across the globe. The Coronavirus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is now designated as essential, to ensure that the nation can Read more about Focus on the Right Store Post Lockdown[…]