Field Sales effectiveness is driven by a number of different factors. One of the most important is to define the appropriate level of field resources to outlets, with the outlet priority being evaluated using the freely available store data from retail partners in developed markets.
This segmentation of stores should lead to an increase of your field sales’ effectiveness and substantive incremental sales for CPG companies. Until recently, the ability to undertake sophisticated modelling of a store universe was reserved to developed markets with access to a rich data landscape.
Andy Foweather, Commercial Director at 20:20 Retail Data Insight, will share how 20:20 RDI Predictive Analytics opens the door to traditional trade markets or channels in developed markets to enable them to deploy the current best practice models in new market environments, where the size of prize will be even greater.
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