We improve the ROI on Field Marketing investments by increasing sales and reducing costs. Our unique ROI tracking portal shows our clients’ Field Marketing ROI in granular detail – right down to an individual action performed on a SKU in a specific store. We combine retailer EPoS (Electronic Point of Sale) data, consumer  demographic profiling and field marketing activity data to analyse what worked or failed in the past. Our sophisticated data modelling tools calculate where to assign resource based on the potential to increase sales in a particular store. Our extranet based reporting tool allows you to see what incremental sales value has been added by a store level intervention. You can now manage your FM supplier by results rather than activity!

20:20RDI can cut your field marketing spend by up to 50% whilst still increasing your revenues